Tuesday, April 20, 2010

Brand Your Blog For More Success!

I'm currently reading a marketing book that teaches about using the power of emotion.  Its really interesting.  And can really apply to you on your blog to win and keep loyal readers who may eventually turn into customers.

For those of you who would eventually like to make money from your blog, perhaps through advertising spots or selling a handmade item, think about your blog as a product.  There is something that you need to do.  Look at this excerpt from the book to help me explain:

"Arm and Hammer baking soda outsells all the other brands combined even though baking soda is a simple chemical.  The brand conveys trust and authority.  The generic brands seem almost naked and impersonal on their shelf next to the Arm and Hammer product.  Perhaps we saw Arm and Hammer product in our refrigerator so often that it made a permanent dent in our neural synapses.  Ask consumers what they think about Johnson and Johnson products (Baind Aids, Baby Lotion, and others), and they'll tell you that Johnson and Johnson cares about you.  It's a simple premise, but it's enormously powerful and profitable.  That's why the company can offer line extension after line extension and know that the product will be tried."

What is the key here?  Brand and Trust.  Think of your blog as a generic product that you want to turn into a trustworthy brand name product.  If people have a question on the subject you write, they know that you're the best one to go to for an answer.  For the most up to date of fun activities, you're blog is the hot spot.  This is going to help increase your sales of whatever appropriate item it may be because you are going to be the customers prefferred choice over your competitors.  They come to you first.  Make your brand the brand they want to buy.  Of course there are more ways how go about doing this that we can cover, but this is our starting point. 

So, Talk About it Tuesday is here!  What are you guys up to?  (This is also another way to get your blog up where others can find it, By the Way ;-)

Talk About It Tuesday

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16 bloggy friends commented:

Jen R said...

Good points. This is deffinately something I need to work harder on.

http://www.myinnerfoodzilla.blogspot.com

allie b dallie said...

Hi!! Thanks for stopping by at alliebdallie.com !! Per your request, I linked my newest creation up to your site! :) Thanks!!
~Allie B

Beverly said...

Thanks for your comment! I've linked up. I like your article!

Mrs. ATC said...

Thanks for inviting me :)

Thelittlebrownhouse.us said...

Thanks for inviting me to your linky party! I really appreciate the blog tips you have shared!

Ann @ makethebestofthings said...

Good info here on your site. Thx for stopping by and inviting me to your blog party, I will be back with more stuff! Also will join your directory once I know what my blog really is. Does that make sense?

Debbie said...

Thanks for inviting me! I love to find new parties and I thank you for that! I linked up and back to you:) Cute blog I have to go poke around now!~ Hope to see you again...

brandy said...

Hey Sarah! Thanks for the comment and the invite! I linked up a couple of my projects today!

Maggie said...

hank you for inviting me. I luv parties. Will add you to my fav..
Thanks
Maggie
http://cuttlebugchallenge.blogspot.com

Melissa said...

Thanks for inviting me to your party. I read your preceding post about blog anxiety with great interest...

Meet Virginia said...

Thanks so much for letting me know about your awesome party!! LOVE it!!

~Morgan

Meet Virginia!
Meet Virginia!
Meet Virginia!

Sunshine of Seven said...

Thank You for your very helpful articles!
And thanks for the link up party!

Stop by sometime @

sunshineofseven.blogspot.com

Larissa said...

Thanks for stopping by and inviting me to the party. I linked up!

Jenn @ Delicious Ambiguity said...

Thanks for the invite. I've linked up. Have a great week!

Brian Miller said...

nice. the thing with these companies, people come to know what to expect. the key to that is knowing what your blog is all about for me. and knowing what it is not about. good stuff here.

Nikki@ Cheap Like a Birdie said...

Thank you so much for coming over and leaving sweet comments! I love linky parties, thanks for the inv!

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