Brand Your Blog For More Success!

I'm currently reading a marketing book that teaches about using the power of emotion.  Its really interesting.  And can really apply to you on your blog to win and keep loyal readers who may eventually turn into customers.

For those of you who would eventually like to make money from your blog, perhaps through advertising spots or selling a handmade item, think about your blog as a product.  There is something that you need to do.  Look at this excerpt from the book to help me explain:

"Arm and Hammer baking soda outsells all the other brands combined even though baking soda is a simple chemical.  The brand conveys trust and authority.  The generic brands seem almost naked and impersonal on their shelf next to the Arm and Hammer product.  Perhaps we saw Arm and Hammer product in our refrigerator so often that it made a permanent dent in our neural synapses.  Ask consumers what they think about Johnson and Johnson products (Baind Aids, Baby Lotion, and others), and they'll tell you that Johnson and Johnson cares about you.  It's a simple premise, but it's enormously powerful and profitable.  That's why the company can offer line extension after line extension and know that the product will be tried."

What is the key here?  Brand and Trust.  Think of your blog as a generic product that you want to turn into a trustworthy brand name product.  If people have a question on the subject you write, they know that you're the best one to go to for an answer.  For the most up to date of fun activities, you're blog is the hot spot.  This is going to help increase your sales of whatever appropriate item it may be because you are going to be the customers prefferred choice over your competitors.  They come to you first.  Make your brand the brand they want to buy.  Of course there are more ways how go about doing this that we can cover, but this is our starting point. 

So, Talk About it Tuesday is here!  What are you guys up to?  (This is also another way to get your blog up where others can find it, By the Way ;-)



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